Showing items 1 - 6 of 6

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City, Consumption and Interculturalism: How Cities Can Facilitate Consumer Acculturation

- Sepehr, Sorush, Holzmüller, Hartmut, Rosenberger, Philip J.

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Ting, Hiram

Performance drivers in the Australian banking and financial industry

- Kelly, Ami-Lee, Malik, Ashish, Rosenberger, Philip J.

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Salehhuddin Sharipudin, Mohamad-Noor

Demystifying the differences in the impact of training and incentives on employee performance: mediating roles of trust and knowledge sharing

- Lee, Yuk Ling Angie, Malik, Ashish, Rosenberger, Philip J., Sharma, Piyush

Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J.

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